Picture Perfect

According to an English language lecturer I know, there is a relatively new branch of linguistics known as semiotics. Semiotics is when one says something without literally saying it, but uses images instead. I reckon it’s like visually saying.

This reminds me again of Datuk Dr Jemilah Mahmood, who told me that when Acheh was struck by tsunami, the UN came to aid in their shiny Humvees, while MERCY Malaysia came in an old van. From outside Acheh, what can one see? That UN is all armed and ready, and MERCY surely can’t be serious with that old van. But as victims of the tsunami, what they could see is not the same as what they wanted to see. They wanted to see sincerity. And sincerity didn’t shine through the Humvees. If anything, the Humvees were like arrogant visuals that say, “Hey, we are the one with the money, and we are here to help you”.

Never forget that the tsunami victims, the Johor-flood victioms and other victims of natural disasters were once like us. Some were even millionaires. Yes they were left with nothing, but once upon a time, they knew how to get by, how to earn a living, and some even knew how to make big bucks. But now they need help. Sincere help. They don’t need to see shiny toys and trendy gadgets to inspire them to rebuild their lives.